EPISODE THREE
From Sand to Soil
On the beaver flats outside Ekalaka, Montana, Ryan and Abbey Bruski are upending convention on their multi-generational ranch. After realizing that their traditional cow-calf model wasn’t working for the land or the family, they sold the cows, shifted to custom grazing, and began rebuilding the ranch from the ground up.
As the Bruskis implemented regenerative grazing practices, including daily moves, diverse grass mixes, and a focus on soil health, they also confronted the strained succession history that had long cast uncertainty over the ranch. Determined not to repeat the past, Ryan and Abbey paired ecological regeneration with a new approach to family planning, creating clear roles, business structures, and a succession plan designed to give future generations clarity.

Photo by Conservation Media courtesy of World Wildlife Fund.
Guests​
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Abbey Bruski
Abbey grew up ranching along the Yellowstone River in Hysham, Montana, and now co-owns and manages the Bruski operation with her husband Ryan. A mother of three, she's an influential business leader who's widely respected in regenerative agriculture circles. She brings intention and strategy to everything she does, and if she'd have ended up in a city like she originally planned, she'd have rocked a power suit and been a Forbes 30 Under 30.
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Ryan Bruski​
Ryan is a regenerative rancher and co-owner of his family’s multi-generational operation in Ekalaka, Montana. A former student of Gabe and Paul Brown, he was early to embrace adaptive grazing and soil-health principles. Ryan introduced rotational grazing, low-input strategies and a transition from a mother cow herd to stocker and yearling model, dramatically improving ecological function and the ranch’s bottom line.
Gabe Brown
Gabe Brown is a pioneer of regenerative agriculture and owner of Brown’s Ranch near Bismarck, North Dakota. After suffering four consecutive crop failures in the 1990s, he shifted away from conventional farming and began implementing soil health–focused practices. Today his land functions without synthetic fertilizers or herbicides and supports multiple revenue streams generated through ecological resilience. Brown is the author of Dirt to Soil and has influenced thousands of ranchers and farmers across the world — including Ryan Bruski — through his mentorship, workshops and speaking appearances. His work is featured in the Netflix documentary Kiss the Ground, narrated by Woody Harrelson.
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Joe Bruski
Joe is Ryan’s father and senior advisor to the ranch. His openness to experimentation and willingness to let Ryan try regenerative practices were pivotal to the ranch’s transformation. Initially cautious, Joe has since become a proud advocate of the change and encourages others to embrace succession early.
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Sonja Bruski
Sonja is Joe's wife and Ryan's mother. She owns a salon in town and is recognized by her family as a quiet but influential presence in ranch and family dynamics. Sonja supported Ryan’s interests outside ranch work when he was growing up, and she remains engaged in family life and ranch operations today.
"We only are here for a blink of an eye. So we need to be extremely intentional with every move that we make while we are here and... leave this place better than when it was put into our hands."
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ABBEY BRUSKI
Transcript
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Abbey Bruski: imagine what this place used to look like. The ecosystem, it should be healthy and thriving. You should hear crickets and you should hear the, the birds making these noises. And, and the grasses. It should be such a beautiful, peaceful, serene noise. And so we want our entire place to sound like that, to feel like that. We need to be using all of our senses when we're out in our pastures and with our cattle.
Ryan Bruski: Like, you go walk on this and it's like. It doesn't feel hard. It's like you're walking on cushion, you know, cushion.
Abbey: and there's a lot of birds here with them. I can hear a lot of birds right now too, but they love it. That is something about us.
Torgerson (narrating): Picture this, you're in the middle of a pasture at high spring. There's a horse shoe of pine ridges around you with an expanse of butte-dotted plains at its opening. Over a cacophony of meadowlarks and red-winged blackbirds, you hear cattle wading through forbs and native grasses. The grass is so tall it tickles your armpits and buoys your step. You're not worried about treading on any Canadian thistle or prickly pear, so your feet are bare. They can feel the ground better that way. If you were to sink a shovel through it all, it'd glide like a fork through chocolate cake.
Torgerson: You can hear all the roots when you're pulling through pull, pull apart.
Abbey: And, and do you smell it? Did you give her a big old piece to smell? Here's a big old piece.
Torgerson: It smells like my garden. You know?
Abbey: It smells healthy.
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Torgerson (narrating): Welcome to Reframing Rural, I'm Megan Torgerson. Today's story brings us to Ekalaka, Montana, where Ryan and Abbey Bruski aren't just taking over their family's ranch. They're making big changes to improve the health of the land they steward and their bottom line.
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When I made the treck from Western Montana to Carter County and pulled into the Bruski’s, spring rains had muddied the gravel road to their ranch. Carter County is the furthest southeast county in the state bordering South Dakota and Wyoming. During the 2020 census, it was one of a few rural counties to grow in population. Per capita, its growth was surpassed only by Bozeman's Gallatin County.
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Russ Torgerson: Now these prairie miles, they're a lot quicker driving than in the mountains. Mm-hmm. There's another big old barn down there.
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Megan: Yeah. And then the, the pine trees come back. Yeah. Yeah. Right. Yeah. Down there there's more pine trees on that bluff over there.
 
Torgerson (narrating): My parents Renny and Russ join me for the trip. They're here to watch Connor, my one-year-old son who's sleeping in the back seat.
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From Bozeman to Miles City, down through Baker and on to Ekalaka, we watch the landscape swirl and metamorphose: from the peaks of the Absaroka-Beartooths, to the rimrocks guarding the Yellowstone River Valley, the agate-lined mouth of the Tongue River and finally the  green rippling hills along Highway 7 South. The anticipation builds as we crest a hill and see tower after tower of  eight-story high sandstone rocks protruding from the prairie. It looks like an artist has drawn a bit of Utah desert onto an otherwise grassy landscape.
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Russ: What does that sign say?
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Megan: Medicine Rocks Church.
Russ: Oh, okay. Medicine Rock. Cool. Carter County
Megan: Entering Carter County Conservation District now. See all these amazing rocks?
Russ: Wow, aren't they cool?!
Torgerson (narrating): The Medicine Rocks are a sacred place to the tribes who migrated through the area: the Sioux, Northern Cheyenne, Crow, Hidatsa, Arikara and Mandan. It's part of what contributes to the grandeur of this country. With its forested rims and high prairie ground, when we drive down into Ekalaka, it feels like a combination of places I've lived before: the Rocky Mountains and the Northern Great Plains.
This story has been on the books since before Connor was born. Collaborators at the World Wildlife Fund suggested interviewing the Bruskis because of the rapid and widespread headway they've made improving the health of their grasslands. And through the family's succession planning process,  the impressive work they've done adding structure and sustainability to their business.
Abbey: Alright. Good morning team. How's everyone doing? Wonderful. How's everyone? How are you? Good. Good deal.
Torgerson (narrating): Abbey is the first Bruski I meet. She grew up on a farm and ranch along the Yellowstone River in Hysham, Montana and married into the family. She was high school sweethearts with Ryan who she followed to Ekalaka after the couple graduated from college in Bismarck, North Dakota. Today they have three adorable kids: Becca, Harper and Luke.
Behind their kitchen table, there's pictures of their kiddos smelling soil and growing tall in a field of flowering sainfoin. That's forage for cattle that looks a little like the flower foxglove.
Abbey: That is our oldest in, in the sanfoin. We planted a bunch of it and we took annual pictures there. So that's our 8-year-old, that's how little she was. And then our 5-year-old, that was her out there. So our little dude, we need to go get him out there, but he usually just throws it at me, so we'll get him eventually. He likes to smell dirt already too.
Ryan: He's picking up what the older sisters do, so he is doesn't know why he's smelling dirt.
Abbey: Smell the soil. Yeah. Yeah. Some of, some of it is still dirt. We still got ways to go.
Torgerson (narrating): After I've finished setting up, Abbey and Ryan take turns watching their kids for the first interviews.
Abbey: Hi guys. You guys can't be loud o.k. You can go play downstairs. That's no problem. O.k., grab something. You can go downstairs too. Okay.
Kid: I can’t find my cheese stick.
Abbey: I think I'm out. But you go play with dad. I see he's outside.
Torgerson (narrating): Abbey is a great mom and an influential business leader. She is incredibly intentional and calculated in both of her roles. If she'd have ended up in a city like she originally planned, she'd have rocked a power suit and been a Forbes 30 Under 30. Abbey is just out of her 20s, but she has earned much respect in regenerative agriculture circles.
Abbey: Eastern Montana Regenerative Ag, we helped form. It's just a safe place for all of us to come together. We have workshops, we have meetings, and we can talk to people about ideas and trying new things. World Wildlife Fund has been amazing. We make a plan and tell 'em our mission, our vision, and they wanna, they worldly wanna work with us. And there's even the Audubon, you know.
Torgerson (narrating): Abbey says thousands of acres between mutiple neighbors have been restored using regenerative practices. I wonder if that's what makes Carter County a desirable place to live.
Abbey: Lots of electric fence has gone in miles and miles and miles and miles, probably hundreds of miles of electric fence has gone in amongst the four ranches that I can think of right now that are, that are neighbors that are doing this.
Torgerson (narrating): Abbey and Ryan got their first taste of regenerative agriculture, or adaptive agriculture as they like to call it, when they were living in Bismarck for college.
Regenerative is a buzzword today. For me, it brings to mind practices that are rooted in Indigenous knowledge, like integrating livestock and rotating crops, that foster improved soil health and ecological resilience in the face of climate change. Here’s what it means to the Bruskis:
Abbey: Regenerative to me is this new word that everyone's thrown around everywhere. Right? I, I think of it as more of adaptive agriculture. So it's a lot of it's observation. We make our changes every year based on observation and looking in more data and soil tests and, and, and really looking underneath what's going on. And that really tells us what we're doing.
Torgerson (narrating): Ryan was the first one to hone the art of observation when he was studying under the father-son regenerative ag celebrities Gabe and Paul Brown. Gabe Brown is featured in a Netflix documentary narrated by Woody Harrelson.
Ryan: I feel super blessed to be able to have said that, you know, I worked for him and I don't wanna write on Gabe and Paul's shirt tails. Or anything like that. But it's a, it's like, it was just very, it was an honor to work for 'em. I mean it really was. 'cause they both did a really good job of explaining what they were doing. Like I should have been paying them, not me. Not me getting paid for helping them, you know? 'cause they were just teaching me so much.
Torgerson (narrating): Gabe and Paul Brown's ranch in Bismarck was like a Garden of Eden to 19-year-old Ryan with its  earthworms and mycorrhizal fungi, polyculture cash crops, cows, pigs, poultry and countless species of migratory birds, insects and wildlife.
Ryan: Well, I mean like at first I was like, yeah, these guys are nuts. This only works over here where they get more rain and they have great topsoil, you know, and as I worked for 'em and saw the similarities, it was like. I want to try this. It just kind of made me want to go home and be like, I want to be the guy that does it here. You know, like if people say we can’t, I want to be the one that proves everybody wrong,
Torgerson (narrating): I called Gabe up after my reporting trip to the Bruskis to ask about Ryan’s time working for him. I’ve admired Gabe’s work for years as a soil health crusader who is inspiring a movement of producers to take a holistic approach to agriculture that promotes biodiversity and climate resilience. He’s like a sallt of the earth farmer and climate activist rolled into one.
Gabe Brown: Hello?
Torgerson: Hi Gabe.
Torgerson (narrating): Gabe shares how Ryan came to know the Browns.
Brown: My family and I have a ranch right east of Bismarck and when after my son graduated from college, he was an adjunct professor at Bismarck State College.
Torgerson (narrating): Ryan was one of his students. Well, they formed a friendship and we actually hired Ryan after school hours to work on our ranch. So he, during the two years he was going to college at Bismarck State, he came out, uh, and worked, uh, after school on the ranch. Developed a friendship and he picked up on regenerative ag very quickly, and I know he went home and started telling his father about what we were doing,  and they started to implement, uh, some of the practices on, on their farm and ranch. And, uh, it grew pretty quickly.
Torgerson: Can you tell me, a little bit about what Ryan was like when he was younger?
Brown (laughing): Uh, he was still tall, I'll tell you that much.
Torgerson (narrating): Joking aside, Gabe was impressed by Ryan.
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 Brown: I just saw in Ryan a very inquisitive young man who was open to new ideas, and then as a worker, he, he was an excellent worker as most, uh, young people are who grow up on a farm, ranch. You know, he had a very good work ethic that his parents instilled on him. And so that, uh, you know, because of that, it, it, uh. It was a very easy decision for us to hire him.
Torgerson (narrating): Ryan’s time with Gabe, was an invitation to dream what his family's place in Ekalaka could some day look like, sound like and smell like. At that point, the soil at the Bruski place was not as dark, fluffy or pungent as chocolate cake. They were still farming then and ran cow-calf pairs, a common arrangement for producers in the Northern Great Plains. But that business model wasn’t always successful. 2012 was the season when the family realized something about their operation needed to change.
Ryan: We had a horrible drought. I remember we bought a couple hundred thousand dollars worth of just fertilizer and chemical and we hauled four semi loads off of the whole place.
Torgerson: Oh God.
Ryan: And so it was like, and some of that was drought, some of it was hail. It was just horrible situation. And I said, we've gotta do something different. I mean, like, we cannot sustainably do this anymore.
Torgerson (narrating): Their harvest was scant that year. They didn’t yield enough to make back the money they’d invested into the crop. And to make things worse, those four measly semi-loads of grain had to be hauled 225 miles away, one-way, to the grain elevator in Pompey's Pillar, which tipped the balance sheet further into the red.
Joe Bruski: You start figuring that into your costs. Mm-hmm. It doesn't pay to farm here.
Torgerson (narrating): This is Ryan's Dad, Joe.
Joe: I don't see how you can make it pay.
Torgerson (narrating): Like his son, Joe's a big man with a kind heart. He was doing things the way he learned how and, like all the farmers and ranchers I know, trying his hardest in a tough business. In order to understand how Ryan and Abbey’s operation came to be, I wanted to rewind and hear about Joe’s childhood.
Torgerson: Do you have any kind of favorite memories from growing up on your family's place? Any, anything that really stands out?
Joe: Favorite memory? Um, well we were taught to work. That's, I think, a prerequisite of that time. We survived some tough times too. Through it. So, I remember straightening staples and, you know, weird stuff now we don't even think about it seems like.
Torgerson: What was your dad like?
Joe: Um, dad was, uh, how do I put this? I think he could be cantankerous to get along with, but he was also fair fairy. But what was right was, right was wrong. Wrong, was wrong. He taught us to work. He wasn't afraid to take a chance. You know, he built the ranch, so.
Torgerson (narrating): When he got older, Joe ran the operation alongside his brother and his dad. That partnership ended when their dad died. Joe’s family didn’t communicate openly about planning for the farm’s future and his dad hadn’t made a clear succession plan. Eventually, the strain caused by the transition led Joe’s brother to leave the operation.
Joe: Part of the reason I feel like my brother left is 'cause mom and mom wouldn't let him know what was happening. And, and I felt like I stood behind my mom. And then I feel like it's, uh, it's, it actually caused problems for me down the road here because we did, we didn't know what was going on.
Torgerson (narrating): Understandably, it's hard for Joe to talk about this period. The way his parents handled their succession plans, or more aptly didn't handle them, was stressful for him and damaged relationships. To help describe the situation he was in, Joe uses a hypothetical farmer with the name of Johnson.
Joe: You know, young Johnson's 65 years old and he's waiting for the 90-year-old father to die so he can take over. Well, he shouldn't even be in the picture at that point. And I think that's what's part of our problem with our young communities, our old our communities in Montana, is that, that they didn't, they, there is no succession planning. They think they're gonna die when they hand it over. Mm-hmm. And they're not.
Torgerson (narrating): After Joe's dad passed and his brother left the picture, Ryan and his sister had some big shoes to fill to keep the farm and ranch going. When Ryan was growing up and he wasn't in school, he was putting in the same long hours as his dad.
Ryan: My older sister and I got thrown into the full-time hired hand role at a fairly young age. I was 10, I believe. And uh, so it was. Grow up, quick moment type deal. I really enjoyed working, but my dad didn't have anybody else and he threw us basically to the wolves. And I mean, I, I really appreciate how I grew up, but there's a lot of things that. How I raised it. I, I know I want to try to do a little differently with our kids, but, um, I, I had a great childhood as far as being outside all the time and, um, you know, but it was also that constant just you work till 10 o'clock at night, 11 o'clock at night, and it was just, there was never a breath of fresh air.
I mean, it just like my whole childhood, I felt like it just never seemed like you could go do anything. Very, very labor intensive. There was like a guilty conscious that I couldn't leave, you know, type deal. Yeah. And so that's something I want my kids to work hard, but I don't want them to miss out on all those opportunities.
Torgerson (narrating): Ryan did play football and basketball in high school. He says it was a reprieve from all the work he had to do at the ranch. Ryan's mom Sonja, who grew up in Ekalaka and owns a salon in town, advocated for Ryan to some take time away from the ranch when he was growing up.
Sonja Bruski: My only thing was I knew they were workaholics. And I said they have to go to swimming lessons because we have a pool in town. You know, not very big, but it's heated. And a lot of people have learned to swim in that pool.
Torgerson (narrating): Ryan learned to manage work, school and sports as a kid, and at the same time he was dealing with serious health problems. He had severe asthma.
Sonja recalls how young Ryan was when he started showing symptoms.
Sonja: It was, it was very scary. You know, we used to think that he would get like the flu, you know, he'd get these horrid migraines and, you know, throw up and throw up and we didn't know it was allergies. And so we took him to an allergist in Billings a couple different times and had him tested and you know, but the only thing he's not allergic to is food. But, you know, he had to start doing breathing treatments when he was two. And, um, it was hard because, it's kind of like making him sit and time out. So he would sit on my lap and we would read books.
Torgerson (narrating): I also had asthma growing up, though it's under control now. I was out in the field with my mom during harvest one year and on the drive home I started having an asthma attack. We realized we didn't have an inhaler on us so my mom had to make a quick decision either to drive to 40 miles the E.R. in Williston or speed home on washboard gravel roads. We drove home and I ended up being o.k., but through my early years I was hospitalized with pneumonia twice and rented a nebulizer from the hospital I had to bring to summer camp.
Joe recalls a similar situation with Ryan.
Joe: I remember taking the nebulizer and going to like gas stations and having them being able to plug it in at their wall so that we could give him a treat. Yeah. He'd sit, we were growing, like traveling was a nightmare.
Sonja: Yeah. He'd have to sit behind the counter. I always kind of, you know, just had my eye out and my ear out for him all the time. Mm-hmm. Because it is like, you never know when it's gonna hit you.
Torgerson (narrating): Being around all the dust and dirt that comes along with ranching is hard on Ryan.
Ryan: I had an asthma attack a couple winters ago, coming from the shop to the house, and I thought I was gonna die.
Torgerson (narrating): But despite his asthma, the family had no choice but to rely on Ryan to work. Even when he went away to college, he was still putting in lots of hours at the farm and ranch.
Ryan: I did work for Paul and Gabe Brown at college and had some other jobs while I was at school, but basically every weekend I drove home 250 miles. I think I stayed at college, in Bismarck like a total of four weekends of the three years that I was at school. So it was, uh, you were always expected to kind of come home and be home, which was fine. That's what I liked to do. But there's a lot of things that I did miss out on growing up, like with friends that they went and would be able to go do things that I never did.
My dad had the same thing. I mean, he had to quit college early to come home and help. I mean, it was expected of him. And so I, I mean, I was very fortunate that I gotta finish college and do what I did. But I wish I could have been able to go work for some more people, see some different operations, but I pretty well got told – I remember talking with my grandma, like, I don't know if I want to come back.
You know, like, I don't know if this is what I want to do. And she says, well then there's not gonna be a place if you don't come back. And so it was kind of a, I wouldn't say thrown it on me, but pretty well just. This is on you. So, um, and it caused a lot of resentment from my cousins because I came home and I don't know, that was, that was hard.
Torgerson (narrating): Ryan was still essentially a kid when his grandma placed the fate of the farm and ranch on his shoulders. His large frame shrinks a little when he talks about this time and the toll his grandmother's expectations had on his relationships with his cousins.
Ryan: Most of them are like 10 years older and they, so you know, they. They came and helped a lot and were a part of, you know, helping when I was growing up and stuff. But it was always like a weekend hobby for 'em, you know, type deal. Not necessarily, they gotta come and enjoy it and do the fun things and then they weren't here when it wasn't the fun stuff, you know? But yeah.
Torgerson: Yeah. So it was expected of you to come back because your dad was running the place?
Ryan: I think that's kind of what it was, you know. They all had their own jobs and, and that and whatnot. And I mean, at that point, my dad was the one out here, so it was kind of like, it was expected of me. And that's, I mean, I wouldn't have wanted any different, but that was at 18, it was a lot to kind of digest, you know, but Yeah.
Torgerson (narrating): Ryan's conversation with his grandma was almost 15 years ago now. But some of the old hard feelings, caused by the poor succession planning of Ryan’s grandparents, still llinger today.
Torgetson: And what is your relationship like to your cousins today?
Ryan: Um, some of them we get along just fine, and some of them we don't speak. So, I mean, there, it just depends on what part of the family, but um, yeah, it's, and it's, it's sad to see that because it was forced upon all of us of what our parents thought, you know? And so Abby and I were pretty clear on we don't want to do that. I mean, um, the previous generations before us failed horribly at having crucial conversations.
The tempers flared and reason went out the door and, um, it, it's sad that they couldn't get on a page because that's what I told Abby and dad and mom and I said, whatever we're doing, I want to visit with my, my two sisters at least once a year so that they know where we're at.
Torgerson (narrating): Abbey who took her turn with the kids, rejoins our conversation adding:
Abbey: That's where I think a lot of the succession stuff got ugly and messy as these horrible stories were built into children's heads and then they continue that on and then this cycle is vicious and it doesn't break. And, and a lot of families have been ruined because of soil, of dirt. They, they've flat out just – it's broken people up.
Torgerson (narrating): I wonder if Ryan's grandparents would have done things differently if they knew that the collateral damage of avoiding succession conversations would be severed relationships. But the only thing the Bruskis could do in this situation was to move forward and try to change the ranch from the outside in, starting with the animals and the soil, then eventually moving into the business and the people.
After this short break, we'll hear what came next for Ryan and Abbey and how they started making changes on their land and in their family.
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This season of Reframing Rural is produced in collaboration with Winnett ACES which stands for Agricultural Community Enhancement and Sustainability. The mission of the Winnett ACES is to strengthen their community by enhancing the health of their land, economy, and traditions for future generations.
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Season Four: Succession Stories is supported by the Plank Stewardship Initiative, World Wildlife Fund, Headwaters Foundation, and American Farmland Trust.
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Do you have a farm or ranch succession story you'd like to share with us? Call (406) 219-7465‬ and leave a voicemail to share either your family's experience with succession or reflections you have on the stories you’ve heard this season.
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 Torgerson (narrating): After all the heartache and sacrifice Ryan had already experienced: The sweat equity he put into the farm and ranch since he was 10 years old. The miles he travelled each weekend to get back to the place in college, Ryan didn't want the fate of Sisyphus, pushing a boulder up the hill for it to roll back down on him each time. So he took a hard look at the operation and decided to make some changes.
The Bruski place started out as a farm and ranch, but 75 years later farming no longer made sense for their land. Here's Abbey talking about the condition of the soil when she and Ryan started working on the operation.
Abbey: 'We have a lot of sandhills out here on the beaver flat. So we are, I actually call it in the schools they can put sandbox sand in here is what we have really lots of sandy ground. Um, it can take in a lot of water, but it's really hard to grow stuff on the tops. We used to grow on the tops. We were, we would plant things, try to farm it, and it was just growing sand.
 Torgerson (narrating): Abbey remembers how hard this way of working was on everyone.
Abbey: Soil was mined out. Um, and, and the people were not happy. Um, the, the farming sucked up our life. Um, uh, the, the men wouldn't get back in until 10 or 11 at night, started in the morning. You never saw 'em. They lived out of a lunchbox. Um, and in the tractor,
 Torgerson (narrating): My dad lived out of his lunchbox when I was growing up too, and it was hard on my family. During harvest season, I wouldn't see my dad for days at a time because he left the yard and started working before I got up for school and came home after I was already in bed. There were times it felt like I was being parented by a single mom.
That’s how the Bruski’s family functioned, too. But Ryan and Abbey wanted to break out of this mold and forge a different path. In order to change the operation, Ryan had to assert himself early on with his dad.
Ryan: When I was like maybe a senior in high school or a freshman in college, and he kind of was like, you know, he wanted me to be okay doing exactly what he had done. And I was like, I'm not, and it was very emotional for the both of us, but it was like, I'm, I'm not gonna do that. I said, plain and simple. I said, if you want, want somebody else to come in. I said, you, if you want one of the girls to come back. I said, I'll power to you, but I'm not coming back to do that same thing.
 Torgerson (narrating): When Ryan was having this conversation with his dad, he knew deep down that he wanted to come back to the ranch. From the time he was in elementary school he was committed to the place. But he didn't want to farm on sand or raise calves the way grandpa and dad had done before. He wanted something different, something better for the place he stood to inherit with Abbey.
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In the grand scheme of things, Ryan was young yet and didn't have that much sway. His mentor Gabe Brown on the other hand had more authority.
Brown:  Paul and I went out to Bruskis to see their operation. Ryan had invited us out and so we got to go around their ranch with both Joe and Ryan. And I remember, you know, the first time we were out there, Joe was a bit more cautious. He is always a very likable person and easy to visit with, but he was a bit more cautious about some of the ideas. Over the next few years, after Ryan had moved back to their ranch, I really noticed a change in him and that he - he being Joe - was more inquisitive.
 Torgerson (narrating): At this time, Ryan was bringing new ideas to the table and over the phone Gabe would verify them with Joe.
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Brown:  Him and I had a few conversations over the phone about certain things and I would explain it and I’m chuckling to myself, because I can only imagine what Joe was thinking when, Ryan would tell him some of the things. But then I think him hearing it from me and the way I explained it, I think that maybe it gave him a little bit more peace of mind.
 Torgerson (narrating): Ryan agrees that having Gabe on his side helped his case to move the ranch into a more regenerative direction.
Ryan: Hearing it from Gabe, my dad was like. More willing to try, try some of these things that we started to do versus like, if I just came home from college.
 Torgerson (narrating): Back on the phone with Gabe, he acknowledges Joe’s strength in granting Ryan the chance to experiment.
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Brown: I gotta give Joe credit though, uh, for the sake that he was willing to let Ryan try things and I can't overemphasize the, the importance of that, that parents need to allow their children. To fail at some things. Not saying that Ryan failed, but there's always a risk of failure with anything you try in farming and ranching.  And for Joe to have the confidence in Ryan to allow him to do that, I think, you know, says a lot about Joe and I give him credit for that.
 Torgerson (narrating): So they started trying some of the things Ryan had learned in Bismarck under Paul and Gabe Brown.
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Ryan: Going down the regenerative and the soil health deal and um, it just seemed kind of like the right way for us to go. More low input. And so then we went to. Um, doing more of that. We were really moving the cows, you know, a couple times a week, you know, to once a daily, and, and we were getting better at, at doing that and kind of figuring out grazing while still taking care of the animals.
 
 Torgerson (narrating): Here's where things start to get really interesting for the entire living ecosystem on the Bruski place. Massive changes are happening, above ground and below ground, at scale and pretty quickly.
Abbey lays out the formula:
Abbey: I believe it starts with a healthy soil that is the foundation. And then our cattle are healthy, our grasses are healthy, our people are healthy.
 Torgerson (narrating): Hearing this, I feel at home with the Bruskis. I love when I meet people who share in my experience of conventional agriculture, but who want to do things differently with their land and with their own health.
Abbey: We dove down rabbit trails of food and animal and people health and all the things in our guts and we've dove way deep.
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I share that earlier this year I was diagnosed with Crohn's disease and that I've been going down a gut health journey with a naturopath, functional nutritionist and the only functional GI doctor in the state. Joe says I'm not the only person he knows with the disease.
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Joe: One of my best friends has Crohn's in Billings.
Abbey: And so many more people are getting diagnosed than ever used to.
Joe: Than they ever used to. It's, it's like
Abbey: all allergies, autism, all autism,
Joe: all that. It's all coming back from chemicals. To me,
Torgerson: I kind of feel like just like healing our gut and healing the soil, I'm like, I feel like there's, there's definitely some metaphors, some connections there. Oh, there, it totally is.
Abbey: Yes, it totally is. Yeah.
Joe: people are starting to realize that what we eat is what we are, it's medicine.
Abbey: Yeah. Our food is medicine
Joe: We kind of fit in. I love that West, east coast, west coast, Western Montana.
Abbey: We're getting kind of crunchy out here. We’re semi crunchy. And I said, you know, it's, it's, like I said, I went to school in Missoula, so yeah. I'm going down this herbalist route, but I'll still have an iced coffee, which is really bad for me when I'm out of town. So I said that that's why I'm a semi crunchy.
 Torgerson (narrating): The Bruskis may be semi-crunchy regenerative ranchers today, but they started out as a typical Montana dryland farm and cow-calf operation, just like the one I was raised on and countless others like me. Then they started systematically moving their cows around their pastures. At first a few times a week, then every day.
The results? The grass grew higher and thicker, the roots deeper. By rotating cattle into specific sections of their pastures using polywire paddocks that rope off where cows can and can not graze, they've elevated the organic matter levels in the soil. The impact of the animals' hooves, manure and pee broke up the hard pan, improving water infiltration. Dung beetles moved in, tunnelling into the soil to create even more pathways for rain to travel.
The Bruskis liked what they saw and reseeded more farmland back into grass, planting diverse mixes of grass, flowers and forbs.
Joe was convinced.
Joe: When you start seeing places that were basically a, a scrub desert type soil, and you start seeing roots six feet down in the ground two, three years later, it's pretty, pretty impressive. We're starting to see trees where we never had trees. I would love to see Beavers up and down our creeks. It’s just getting our water cycle back.
 Torgerson (narrating): They eventually seeded everything back to grass, auctioned off all their farming equipment and made more changes to the ranch. They built more water and fencing infrastructure to better facilitate rotational grazing on their place.
Along the way, they discovered it wasn't profitable to raise calves and it wasn’t good for their soil to bail hay anymore either, so they sold their mother cow herd and bailing equipment. I'd only heard of families selling off their herd because they were retiring or going broke. It was a bold move. But they had a plan. Abbey and Joe chat about the auctions they held during this time.
Abbey: We went to Ranching for Profit and realized we had way too many overheads. Um, we had a farm auction and we had a lot of talk in town that we were going bankrupt. And you know, that's when people sell. That's usually first thoughts. Um, but that was actually a choice we made. And, um, that
Joe: Was that the first auction or the second auction?
Abbey: Second auction.
Joe: So we put up 4,200 bales up, cleaned the machines up and sold them.
Torgerson: And so people must have been like, what's going on?
Abbey: Yeah, they are crazy.
 Torgerson (narrating): What did they do in place of raising calves and selling hay you might ask? They changed their business to a custom yearling and stocker enterprise. Stay with me! Here's where things get a little more technical. Stockers are young, weaned calves they buy in the fall, feed through winter and spring then sell in the summer to a feedlot or another rancher who uses the cow as a replacement for their herd. Custom yearlings are weaned calves owned by other ranchers that the Bruskis get a fee for grazing on their grass. They're currently about 50-50, owned stockers and custom grazers.
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This switch from owning mother cows and raising calves, to rotationally grazing young cattle that are only on the place for part of the year, lets the Bruskis rest their pastures for 10 to 18 months. Ryan says they try and switch it up to keep the ecosystem healthy.
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Ryan: It'll get that long of a recovery period. And it just kind of depends on where we're at. And we're mixing that up constantly so it's not the same ground getting the same graze or the same recovery period every time. It's, we're switching it up to, 'cause Mother Nature's very, very intelligent, so we're trying to keep her guessing.
 Torgerson (narrating): This is also called mob grazing and it's what's created incredible changes to  the ecosystem from how buoyant and healthy the soil is, to other life that populates the ranch like birds, beatles, beavers and trees. The switch to grazing young cattle, also turned the commodity the Bruskis sell from calves to grass. Even though I grew up in agriculture, this was hard for me to grasp at first. On the drive down to Ekalaka I ask my dad to explain.
Russ: They're harvesting the grass and they're marketing through cattle because if you put a 500 pound calf out here in the Spring and you take it off in the fall, August or September, you're selling the gain that the grass gave. The calf calf is growing through the summer. You probably almost double his pound, his weight on the grass from the time they buy it and put it on grass in the spring, like now until they sell it in the fall.
 Torgerson (narrating): Ryan confirms this during our conversation.
Ryan: We're grass harvesters. I mean, that's the commodity that we're harvesting is turning grass into pounds of beef. So that would be the commodity to me that we are producing or selling.
 Torgerson (narrating): This way of ranching has dramatically improved their business to the point where they can now afford to have 7-8 hired hands at any given time. The Bruskis don’t believe bigger is better. They reject the Nixon-era edict to “get big or get out” of agriculture. So instead of acquiring more land to increase profitability, they have made their existing ground more productive. It’s not only been good for them. By creating jobs, they’re directly contributing to the resilience of the Ekalaka economy.
Some of their employees are local, others come under their employment through the H2A visa program. While it's time consuming to move string and set up those polywire paddocks to rotationally graze upwards of 5,000 cattle at a time, Abbey shares that:
Abbey: By taking those extra moves to do one or two times a day, it paid for a full-time employee to come over.
 Torgerson (narrating): I ask Ryan what other plans they have in the works for the near future.
Ryan: I hope within the next two years to be fully stocking it ourselves. Okay. That's, that's kind of the goal.
Torgerson: So no more custom grazing?
Ryan: Probably not, It's not my goal. 'cause you can just make so much more with the owning 'em, then you can getting paid for your grass. Yeah. So especially with the sell, buy, marketing.
Torgerson: can you explain what that is in like a very elementary way?
Ryan: I'm probably gonna butcher it. You're basically in an elementary way, as I can put it, you're buying undervalued animals and turning them into overvalued animals and selling them.
 Torgerson (narrating): Ryan goes on to explain a strategy he learned from a consulting business that helps farmers and ranchers build wealth, a critical skill in an industry with notoroiusly tight profit margins.
Ryan: But that's. A few of the little things that you can do with sell buy. I mean, that's not the correct way to probably put it, but for me it's, you know, buying the undervalued animal and turning it. When you do sell it, it's an overvalued animal.
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Torgerson: Could you compare it to like buying a fix your upper house?
Ryan: Yeah. Yep. Buying a fixer upper and remodeling it and then flipping it type deal. Yep, yep, exactly.
 Torgerson (narrating): While there are other ranchers in Ekalaka embracing new approaches to the industry, I imagine selling off their bailing equipment and mother cow herd to raise fixer-uppers may have turned some heads in their community.
Torgerson: It sounds like you guys have a pretty strong regenerative community, but, um, were there any neighbor's reactions that were kind of shocked or on the other side of supportive?
Ryan: Yeah. I mean, and I don't mean this in any disrespect, but it's, it's even what we're doing now, we're, we're finding opposition that I, I didn't think we would, but there was definitely a lot of, you're the black sheep. We had neighbors down the road that they had been doing some of this stuff and going more down the regenerative path before us. So they were the black sheep before we were, so then when you slowly add people that are like willing to try some of this stuff.
It gets, it gets better, but, um, there's still people that, like you could go ask anybody in town at the feed store right now and we're a bunch of crazies and that, and that's okay. But um, like you say, it's. It's something that I think in human nature that if what we're doing is working for us, then that means they're wrong. And they're not wrong because what they've done is got them to where they're at.
And that's what our generations before us, my grandpa and my dad, and everybody that was on this place before us, I'm not saying what they did was wrong. It got 'em through what they did. It's just not right for us now. It's not what's gonna work for us. And that's like what we're doing currently very well might not be what we're doing in 20 years.
 Torgerson (narrating): It wasn't just farming and calving that were no longer working for the Bruskis. It was the going to work before your kids woke up and coming home when they were already in bed. It was the business part. It was the peope part. It was the family dynamic that came from a lack of transparency and planning between generations.
Ryan: It was about 2014 when we got married and we were both here on the place. And so the succession piece didn't come into place because still at that time my dad didn't know what was going on.
Abbey: Your grandma had just died.
Ryan: In 2015 she passed. Yep. And that's when my dad found out what was actually gonna happen to him.
Torgerson: What happened there too?
Ryan: He had to buy out his four siblings to get the shares that he had in our business.
Abbey: and that was tough.
Ryan: Yeah.
Abbey: That was a tough too, he did a lot of that, I like to believe for his children. Yeah. For you.
Ryan: Because he, he could have passed it on and. Um, his brother would've had a chance to do the same, but dad had first option to buy his siblings out and he did that for me. 'Cause he won't pay that off. I, I mean, maybe he will. But, but he did that for, basically for us. But, um, yeah, like you say, he, he made that decision so that we'd have a future here. He could have decided to opt out of it, but he, he decided to not.
Abbey: We’re forever grateful of that.
 Torgerson (narrating): Ryan's dad Joe didn't know he'd be put into the position of buying out his siblings to ensure Ryan and Abbey's chance at taking over the place. For his whole life, Joe was in the dark about his parents' succession plans for the farm and ranch, and the future he and his family would have there. It was a chain that needed to be broken.
Ryan: I saw what my dad had went through and like he didn't know that he was gonna get this place until he was 55. And so it was like in that unknown uncertainty that had him just uncomfortable for a lot of his life.
And so it was something that like when we, it was brought up, it was like almost voodoo if you will. I mean it was just kind of like that uncomfortable thing that if we talk about it, somebody's gonna die or it just, I, I don't know, really know what it was about it, but it just made everybody super emotional and it, I didn't want it to be, 'cause I had been around a few people where it wasn't, and I saw how normal it was for them to talk about like the next generation taking over or you know, being the leaders of the place.
And it was just like, why can't we be. Why can't this be normal for us too? But it, it wasn't something when I was growing up for it to be, um, normal. And so, like you say, it, uh, it was a lot of, Abby, I gotta give her a lot of the kudos because she just, we constantly talked about it. I mean, it just was constantly brought up 'cause it, it was just that uncertainty that we didn't know and it kind of made everybody uncomfortable.
Torgerson (narrating): Abbey, whose family has their own messy succession stories, wasn't about to live with years of uncertainty. She was right there next to Ryan weathering the stress of the transition after Ryan's grandma passed, and she was determined to do something to ensure something like that didn't happen again.
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Abbey: We cried a lot. I'd say it, it wasn't, it's not healthy on marriages. Um, a lot of the stress from the business and our work days at it would come home and it comes home with you. And I believe that a lot of that stress is the unknown of not knowing what your place is and what your, it's hard for us to build, have children and build our succession plan when we don't even know.
We didn't even know what ours was gonna look like, you know? And we wanna be here. We want to raise our children here. We love this life. I think that's why it gets so emotional is it gets lost in the weeds because we all really do care about the ranch and the legacy and, and building that. But, in a business aspect of it, you also have to know is it gonna thrive and, and keep going and be able to take care of us.
Torgerson (narrating): Abbey and Ryan place equal importance on the health of the soil and grass and the financial viability of the business. After investing in infrastructure and experiencing first hand the impacts of not having a succession plan, the need to roll up their sleevees on the business end of things became more apparent.
Ryan: We were doing the soil and the animal part really well, but we were really lacking in the people department and the finances. I would say it was, uh, it was really hard on Abby and I's marriage and my father and I's relationship and 'cause he'd have things that he wanted done and I'd have things that I wanted to get done and we didn't have a healthy way to communicate on how that all looked.
And then we went to Ranching for Profit and that's when we all kind of shifted to having weekly meetings. And that's when the succession thing kind of started.
Abbey: It really taught us how to be a, a business and keep family and business separate, but learn how to work through the people part of it, and the people who work in the business. That's family. That's where family ranching gets confusing because most of us. We all work in the business together and then, you know, you're still family, and, and how we talk to families and employees and all that.
Torgerson (narrating): Some people may think ranchers are alone with their cattle all day and don't need things like interpersonal communication skills or weekly meetings, but they really do. The Bruskis even built an office building outside of their home to further seperate work from family life. It's a far cry from the FSA maps that covered my kitchen table each spring growing up.
While I was in town, I dropped by a 7am Monday ranch meeting to see their business management skills in action.
Abbey: We have a busy week. Royce is gonna be gone for some of it. Um, we're gonna be gone Saturday as well. In the afternoon, we have our neighbors that we lease from. Their wedding is gonna be going on so we're gonna attend that. So today we're kind of looking at, um, if the weather permitting, 'cause it's supposed to rain tomorrow, we're gonna try to haul some gravel. Um, we have some electric fence to build this morning.
Marisca, we're gonna move some cattle around, get them locked off of such long strips and lock 'em down tighter on feed for a bit. We already saw we had cattle out, so we have some electric fence to fix this morning. Um, Brian says we got some poor wire back there that all the cattle cans are out and stuff. Okay. Loud man. You get in there. Bye bye. Um, I know.
 
Torgerson (narrating): Since ranching is a family business, sometimes their kids are there too, but they're prepared. Ryan and Abbey's office building even has a little side room where the kids can hang out when they need to. ​Another tool that helps Ryan and Abbey separate business from family, they learned from a book:
Abbey: Crucial Conversations, how to Have a Conversation When Stakes are High. And that book was really hard. You're gonna laugh at this one because my husband, um, he's read it like six times. It has helped us learn a level of respect for each other and learn how we need to be in the right mindset to have business conversations or family personal conversations. So what we like to do is we wear different hats.
When we talk to each other, anytime of the day, we say, alright, what hat I need to talk to my business partner. So can you please put that hat on? And so then we know that that's the kind of conversation that we need to have. I have a personal issue. I need to talk to my spouse. I need you to wear this hat. Then they put that hat on. And so it kind of puts us in the right mindset and the respect level that we all have for each other when we have conversation.
Torgerson: So will you like actually say, Ryan, I need you to wear the personal hat.
Abbey: Yes, you need to wear the hat. I need you to put this hat on right now because I have something. I need to talk to you. And then, you know, they call it pillow talk or wherever, but you need to find that time that. There is a safe space where we can have these conversations. It's very hard to do. So when you are business partners, when you are married, when you have children, yeah. It is hard to find that safe space to have those conversations together. When you work with your in-laws, when you work with employees.
Torgerson (narrating): All this work on the business - setting up systems, deliniating roles, creating a culture of open communication - has dove-tailed nicely into succession planning. Abbey has led the charge on this too and it suits her personality.
Abbey: I'm happier now than I've ever been, but I have a business role now. I'm not just mom. I'm not just cooking and cleaning and doing that. I have a business role. I'm an equal partner with my spouse and then my father-in-law's in there with us too.
Torgerson (narrating): As part of their business and succession plans, the Bruskis have separated their land holdings from their operating business. As the managing generation, Abbey and Ryan own the operating business, and as the senior generation, Joe and Sonja own the land.
Abbey and Ryan lease the land from Ryan's parents and Joe has taken up a senior advisor position in the business. Despite the differentiated roles, Joe, Abbey and Ryan still work closely together on the land and in the business, but the hierarchy has changed a little bit. Abbey shares what this transition has been like for the three of them.
Abbey: He's in a senior advisor role. We don't get it perfect. We are still learning how to manage this with Ryan being his dad's boss. It's kind of weird. We're still learning to work through this, but at the end of the day, it just keeps us all, we hold each other accountable.
We value his advice, his opinions, his mentorship and leadership because he has been doing this longer than us. He knows the land, he's got great ideas and brings a bunch to the table. So we take that advice and role when we make our big business decisions. And then he is a paid employee to get to work here with us because he is not gonna go buy a yacht and move to Florida and do this stuff.
He can vacation now, but in the end of the day, this is where they wanna live. And he gets to watch the succession take place and not from the grave. So we're very fortunate that, um, he's given Ryan and I the reins to make some really big moves and, and he trusts us with it and invested in us and, and Sonja as well. And, and so we're very grateful for that.
Torgerson (narrating): It's fun witnessing the dynamic between Abbey and Joe. They have a playful banter and seem to work well together. I know from watching my mom go through it, that working with in-laws can be tense, but Joe and Abbey have built a good rapport and trust through the years.
Abbey: I've never felt pushed in a corner. I've got a very unique, wonderful situation with my in-laws, but I've seen, I have in my family experience, there's horrible stories with the daughter-in-law and father-in-law experiences. And Joe and I have to work on nurturing that relationship and make sure we don't get to that point because it's very painful. I see a lot of people suffer through that almost, where they just don't wanna be there anymore.
And so, um, I, when I moved to this family, I took their name. I want to be part of the team. We've built a team. Um, I, I'd say have family meetings, have healthy conversations. You're, it's okay to get emotional at these. It's okay to get deep, but, but get everyone on a page and it's, and, and let 'em know where you're at. Um, because I, I don't want people to see resentment 20 or 30 years down the road,
Torgerson (narrating): To prevent that from happening, they know how to keep things light.
Joe: We bat heads once in a while,
Abbey: But we know it, we know at the end of the day exactly how to get through it. And I appreciate respect that.
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Joe: I can push her buttons real easy and she can push my buttons real easy.
Abbey: Absolutely.
Joe: Absolutely. But that's actually good too.
Torgerson: It is. Are you guys similar in that way? I mean, do you have similar personalities?
Joe: There's more and more I see her becoming like me, in a lot of ways. Like some of the, there's things she does now that she would've never have done eight years ago.
Abbey: Like, what?
Joe: Oh, what were you doing the other day?
Abbey: I, I, I think it was something about even with employees, but I'm al always double checking or doing something. I don't know what step and then
Joe: That's something that I would've done. No problem.
Abbey: Yeah. You know, extra tie down straps to go somewhere. Yes, yes.
Joe: Now I used to tease them. I was like, you always overthink and overpack and tie things down and I, I and I, I do that, but she does it now
Abbey: And now I do.
Joe: So that's, and that's, to me, it's easier to put the third strap on than it is to lose the vehicle around the back.
Abbey: But I think now that, um, that's where Ryan and Joe, I think do have a good, healthy balance together because, and meet this, we do compliment each other. They, they, it goes back and forth of um, you know, Ryan's to the point he wants to get going. Sometimes we have to slow him down and like he's our border collie, like dives in and wants to do this.
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And sometimes we're like, well, here's the logistics. And so, you know, we, we need to have that. That's where a board advisor positions having our roles and before we make big plans, it needs to all be discussed and on the same page and we need to have that meeting.
Torgerson (narrating): The idea for a board advisor position for Joe came out of a five-day succession and estate planning school by Ranching for Profit that the Bruskis attended in Billings. Ryan stayed home with the cows and the kids and Abbey went with her in-laws intent on making a plan. Before the succession school, Abbey and Ryan had asked Joe about taking over the operating business and he said he wasn't ready to let it go. After:
Abbey: he said, I should have done this 10 years ago.
Torgerson: Why?
Abbey: And so why did he, you know, I think it's just, it's the way we think of retirement. It's what it is. It's a paradigm shift. It's just opening up our mind up to thinking that retirement and succession is really a beautiful thing, but it's a scary thing because we don't. We don't like to think about death, we don't like to think about slowing down or not being able to work here and do what we love to do and what we've built and all these things. So, and, and feeling like you don't have a place and fit in anymore. I think that we, we need to normalize that it's okay to, to talk about that and to, and to make this a really good, healthy thing to talk about.
It is now table talk all the time. We talk about it all the time now and it's, it, it's before you couldn't even get us in a room without someone crying or needing the whole Kleenex box or talking about it because it, it is a healthy part of our business now in our family.
Torgerson (narrating): The timing of the Bruski's succession planning journey is eery. Less than a week after they went to the succession school, Joe had a serious health complication.
Abbey: So yeah, literally like five days after we went to the school, Joe was working really hard on his plans and what he wanted everything to look like. And he was, wasn't looking very good or feeling very good. And I said, can we go to the clinic? And he thought it was post COVID lungs. He just says, I just am struggling breathing. And he just wasn't feeling very good.
Torgerson (narrating): We'll find out what happened to Joe after this short break.
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This episode is supported by the World Wildlife Fund. Through the Ranch Systems and Viability Planning program or RSVP, World Wildlife Fund has established a comprehensive support system for ranchers in the Northern Great Plains to develop sustainable grazing management plans. RSVP members receive educational scholarships, ranch infrastructure and technical assistance, and in-depth rangeland and ecological monitoring. Learn more at worldwildlife.org/places/great-plains.
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Torgerson (narrating): Welcome back to Reframing Rural, I'm Megan Torgerson. Joe was just holeing himself up after the succession school to work on his plans, when he started feeling sick.
Joe: I went to the, went down to the office, and then we, I sat down and kind of did what we were thinking downstairs and then like a week later I was in having coronary bypass. Four bypasses and an aneurysm fixed and I wasn't worried about it.
Torgerson: Mm.
Joe: So to have it already kind of figured out what we wanted before I went in.
Torgerson: Yeah.
Joe: That was a good thing.
Torgerson: Wow, that's amazing. I mean, imagine if that would've happened one week earlier, you might not have felt as reassured.
Torgerson (narrating): Joe retells this story as if it were no big deal. Yes, he was relieved he'd just got his succession plans down on paper, but still he had a major surgery. Abbey picks up on the part of the story where they get Joe to the hospital in Ekalaka.
Abbey: And we get him in there and we had no idea they were gonna life flight him to Bismarck and said, not good. And they went and, and dove in and said, you need a quadruple bypass and you have an aortic aneurysm. He ended up having open heart surgery for 13 hours and we didn't know what was gonna happen.
We all went up and we didn't know, but. Not a cool thing to say now when we look back on it is I felt so at ease with Joe when he called me. I was at home, Ryan and Sonja went up, and then Ryan got to stay with his dad the whole week with his mom and, and, and sisters. And I got to be home here with the kids and I was pregnant with my, with my other one.
And, um, and I was taking care of things here at home. And Joe, I says, what do you need me to do? What, what can I do to make sure everything's in place? 'cause at the hospitals, they want your your will and everything. They wanna know what's gonna happen 'cause you don't know if you're gonna wake up. Mm-hmm.
And, and he was at peace. We were all at peace that we had a plan then now in place. He knew, we knew his wishes. Um, we knew his planned and we had procedures in place because of ranching for Profit that we knew that the business was still running. Ryan and Joe Main players in the business, they were gone that whole week.
And the, the cattle were being fed, things were being taken care of because we had. Procedures and systems in place that kept the business going.
Torgerson (narrating): The plans and procedures that resulted from the Bruskis’ succession conversations, is a more than five-inch thick book Abbey compiled called the Emergency Transition Plan. It's an impressive piece of work that serves as both their succession plan and operating instructions for the business.
Abbey: We have an ETP plan. So it's called an emergency transition plan. And so, you know, that's what's really getting all of your team on the same page and, and so that when there is tragedy that strikes your family can focus on mourning you rather than, than worrying about the the business part. The business is still gonna run tomorrow, and that's what it is. It's really getting everyone on the page and anyone who's gonna be that in that role knows where that book is at, knows where the plan is at and can step in and run that business. My book is huge, but they're gonna have it all there and everything's gonna be all right.
I hope that book gets dusty. I hope it doesn't need to get open besides me updating it and making some changes because life changes and we're always growing and changing. But besides me editing it and updating it, I hope it doesn't have to get opened. But only God knows that. So my family's gonna be okay if something happens.
Torgerson (narrating): Abbey's book is so thorough, that if something were to happen to all three of the key players, the business could be picked up and run by someone else. She runs through the litany of scenarios she considered when assembling the plan.
Abbey: Let's say that we have a tragedy happen, which we hear about that all the time, every day in, in farming and ranching, If Ryan and Joe and I died in a car wreck, because we all travel together a lot, we're going to things, um, if, so we have 5,000 cattle here. We're Sonja know what to do with them. Where are they gonna get shipped out? Who's gonna help come ship 'em out? Um, where's the brand inspectors and the cattle buyer? Who's gonna sell 'em? You gotta have all these things in place, written down, phone numbers, and then you need to talk to those people and let them know that you are our contact. If something happens, are you ready to take that, that step and be in that position? So they need to be aware of it. Calling neighbors, putting neighbors on the list. Who's gonna help gather the cattle? I mean, all those things need to be in there. Um, who's gonna shut water lines off? Who knows where to find them? Who's gonna find the cattle? Um, who's gonna feed the dogs? Who's gonna take the dogs? All those things. I never thought about that. I needed, I thought it would all work itself out.
And I'm like, no, I, this is a nightmare. I was like, we gotta get this figured out. And so it is all written down in a very detailed book, multiple copies in case your house ever burns down. You need to have it in multiple places. And safety deposit keys, you need to have one in there. And you need, people need to know where the key's at needs to be in this stuff.
Your deeds, your titles, your everything. I mean, um, I've even gone to the extent where I've written letters to all my children, so if I miss major events, they're all in there.
Torgerson (narrating): I ask Abbey to show me the book and she takes me downstairs to their safe to read me the first page. In the room next door, there's an entire wall of aerial farm and ranch photos, a nod to the agricultural history of both Abbey and Ryan's families.
Abbey: So my first page in my book, when you open this book, it says hello. If you're reading this, there has been an emergency in the family and the bruski can no longer handle the business matters. Please follow instructions and work step by step to close out accounts, credit cards, bank accounts, death certificates, recorded accordingly. Online subscriptions, everything needs closed out. Yeah, everything is gonna be okay. You have been given this folder because the Brewsky family had all the trust in the world that you would be able to handle this huge task and make sure their family, business, and legacy was taken care of. Thank you for taking on this task. In case of a tragedy with all our love and gratitude, all the Bruskis, so all of our names are listed.
Torgerson (narrating): You may think Abbey is paranoid about something bad happening to one of them, but I think she's smart. Rather than fearing death and pretending it isn't going to happen, she faces it and makes a plan.
When I was a little girl, I had a recurring nightmare that one of my parents would die. In one dream, my dad would walk up to me on the playground to bring me home because my mom had just passed. In other dreams, my dad would be killed in a farm accident. These nightmares weren't far from reality. I had a classmate in elementary school whose leg was severed above the knee due to a PTO shaft accident. My friend's grandfather was missing an arm. My grandpa, part of his index finger.
I hope that the Bruskis don't have to use that book until Abbey and Ryan are old and gray. But with Ryan's asthma as severe as it is, it's good they have it. Sonja shares that her son Ryan has had a few scares in the last few years.
Sonja: And then it seems like the welding has not been good. I think it has, you know, the, year before last, he was in the ER here, you know, like three times scarily. And I don't know if he told you the wedding he was in last weekend, he had an asthma attack. Um, the polyester in this taxi was wearing, um, there was a PA there and said, you know, it's very, and plus, you know, they were tight around their neck and, um. The PA said, you know, you, you gotta get that jacket off and um, you know, loosen up your tie, get that away from, you know, where you're breathing and, you know, really scared him. And you know, he's to the point now that he was like going, I hope I can live until I get my kids raised. Oh yeah. It's scary. He has to be really careful.
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Torgerson: How are you guys doing today? Can you say good? Yeah. Okay. Come sit down so you can sit in front of this mic. Okay? Yep. You come sit. We'll try this one out.
Torgerson (narrating): Between all the sobering interviews, we rejoin Abbey and Ryan's three kids. They've been doing great during all the recordings, playing together with one of their parents or grandparents. We sit down together at their kitchen table for their turn at speaking into the microphone.
Torgerson: What's your name?
Kids: Becca.
Torgerson: And how old are you?
Kids: Eight. Eight.
Torgerson: And um, where are you from?
Kids: Ekalaka, Montana.
Abbey: Good job. And
Torgerson: and what's your name?
Kids: name? My name is Harper. I am and I'm five.
Abbey: And what else? What grade are you in? What grade are you in?
Kids: Preschool.
Abbey: But you're gonna be in?
Kids: kindergarten? Yeah.
Torgerson: And what do you guys do on your family's ranch?
Abbey: Um, what do you do out here?
Kids: Work, help with cows, chickens.
Torgerson: What else do you guys do?
Kids: Chase chickens, open gates.
Torgerson: Wow.
Ryan: What do you like to look for In the In the ground?
Kids: Dung beetles!
Torgerson: Yeah. What do dung beetles look like?
Kids: Black.
Abbey: And what do they do? What do they push around? You can say it. Go ahead.
Kids: I dunno what they even are.
Abbey: Do, they push around poop.
Kids: Poop balls!
Abbey: Yeah. Is that really cool?
Kids: Stinky. Yeah.
Abbey: What is something mom and dad do a lot every day?
Kids: Book things
Abbey: Yeah. What do we do a lot of with you guys in the side by side?
Kids: Um, um, work cows.
Abbey: Yeah. We roll up fence.
Kids: Move fence.
Ryan: Yeah. What do we do when we roll up the fence? What do you girls do to help dad
Kids: Find holes?
Ryan: Find holes. But what do you pull out of the ground?
Kids: The stick.
Ryan: Yeah, the post?
Abbey: And then what sound do we make when we call our cows? Our yearlings? sooie.
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Kids: And we and dad, we go sooie cows.
Torgerson (narrating): You can hear Luke, their youngest, joining in with his sisters to sound the "sooie" cattle call. It's sweet watching Ryan and Abbey interact with their kids, the reason they work so hard on and in their business. They soften a little in their kids' presence, just as I'm sure I do with Connor. About Ryan's role as a dad, his mom proudly shares.
Sonja: He's the best daddy, you know, he, he cares so much. What they do, what they eat, how they play, what they watch on tv, um, you know, he's so into, to health. Mm-hmm. And, you know, I see it benefiting all of them.
Torgerson (narrating): When the Bruskis restructured, one of the results was more family time and better work-life balance. It's a phrase I'd never before equated with agriculture because it's usually all consuming. It's work and life. But it's something that I think could have helped my family dynamic a lot before my parents retired when they were actively farming and ranching and raising kids. It could help a lot of people. Abbey and Ryan hold forth on what this change has meant to them.
Abbey: Our days are done at five o'clock, sometimes earlier, sometimes later. It depends how, what season we're in, what we're doing. But he's very committed about family and, and our kids get to know their dad. And so I'm extremely blessed.
Ryan: and it's not like we're not busy, but it's like when we, when I grew up, like I, like you say, I didn't see my dad much at all during planting season and harvest it. It just, and there was never really a low time. And I don't think that we really have a slow time right now either.
But we do prioritize, like I can't tell you the last time that I came in at 10 o'clock from having to work. I mean, like we, yes. Are we super busy? And, and I mean our days start early and we mm-hmm. We still work really hard. Mm-hmm. But we prioritize making time for the family. 'cause if we don't, it's just not gonna happen.
Torgerson (narrating): As my mom could tell you, making time for the family is important for both farmers and ranchers with young kids and adult children. Near the end of my conversation with Joe, I ask what advice he has for farmers and ranchers in a similar chapter of life as him.
Torgerson: What is advice that you would give to parents who are in this the same boat as you?
Joe: They're ready to, to retire.
Torgerson: Yeah. Or maybe they don't know. They're, they should be ready yet too.
Joe: Learn to enjoy yourself.
Torgerson: Mm-hmm.
Joe: Don't work all the time.
Torgerson (narrating): This is something Joe can speak to from experience. Since he's switched into the senior advisor role, he's enjoyed taking time to travel to ranching business workshops, making friends with other regenerative producers from around the country along the way. He has time to spend with his grandkids and has even gone on a fishing trip up to Alaska. And he's been there to witness Abbey and Ryan's transition, something his dad missed out on seeing.
Joe: And it's more fun watching them succeed from this side of the grass Yeah. Than from that side of the grass, um, from under the ground. So why not enjoy it? You know, and you can still be there to ask questions from and what do you think?
Torgerson (narrating): Near the end of my time with the Bruskis, I ask Joe, what's something he'd like future generations to know about his life's work stewarding his family's land.
Joe: Oh, that we tried to make it better.
Torgerson: Mm-hmm.
Joe: Because I know it's better than what it was.
Torgerson: And anything you'd like to share about Ryan, I guess, too? Oh, I'm proud of him. Yeah.
Joe: Yeah. He and Abby both. They do good.
Torgerson (narrating): Joe's fair blue eyes well with tears when he says this. He may have been hesitant at first to change the course of his family's ranch, but you'd never know it talking to him now. He is palpably proud of his son and daughter-in-law.
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Though their time to pass the torch is many years from now, I ask Abbey the same question: what she hopes future generations will know about her and Ryan's work on the ranch.
Abbey: My hopes for, for this ranch that Ryan and I are stewards of right now, um. As I hope people, you know, pictures will come down. We will be forgotten at some point, but I hope that we've left a good enough mark or impact on people that, that we are remembered as mentors.
Um, not being afraid to, uh, do something different, think outside the box and, and really protect our family and our legacy. Um. And, and be profitable, successful, happy. The, the land is thriving, the people are happy. Um, I want my, my children or the generations coming next to really think highly of us, of, of what we have done for 'em, um, that, that the soil was in a great place when they took over in that, in that role.
We only are here for a blink of an eye. So we need to be extremely intentional with every move that we make while we are here and, and that, and do the best that we can every day and, and really focus on our, on our mission and our why. That's, that's our purpose. That's your why. It's why you get up every day, why you do what we do, and if we can work on that and leave this place better than when it was put into our hands, I think that's, that's a, a huge accomplishment if we can do that.
Torgerson (narrating): During our last day in town Abbey, Ryan and their kids take me to one of their favorite properties. Here they've intentionally fenced off their dam and pipe water out of it to protect the banks from erosion. Ryan's parents and my parents join us, along with my son Connor and the Bruski's hired hand from South Africa, Mariska.
 
We're up in the rims overlooking Ekalaka, at a forested pasture the Bruski family has leased for over 60 years. It was once part of a big horse ranch, owned by a family who lives in Missoula now. Old log buildings from the era, lay in heaps by a creek that feeds into the dam below. Turtles line its banks and bask on logs in the sun. Surrounding us, there's pine trees and rocky outcroppings, places where rattlesnakes, bullsnakes, mountain lions and elk live. Joe said he once saw the rocks take the shape of a buffalo. The light had to be just right that day, because he never saw it again. You can feel the history of the place cascading down the rims into the grassy meadow where we stand. This land has known much more than we can imagine.
Connor steadies himself in the tall grass, trailing behind the bigger kids.
Kids: This is our rock connection. Okay. That's his. Can we add this one Uhhuh that. Let’s go. Harper look ittle turtles on the log. Those are baby turtles. Little, little ones. Oh, I see 'em now. They're right on the log. They're really tiny.
Torgerson (narrating): My parents exchange handshakes with the Bruskis.
Abbey: That's cool you guys been able to come along.
Renny: Oh I know. This is our second trip, we went to Chester when Megan hit a deer.
Torgerson (narrating): I meet Mariska from South Africa.
Torgerson: Is this your first time to the us?
Mariska: No, it's my fifth year now. I've been in New York, Africa, North Dakota, Texas and then. Um, it is in Montana.
Torgerson (narrating): And Joe crouches down to meet Connor.
Joe: Hi buddy. How are you?
Torgerson: This is Connor.
Joe: Connor, glad to meet you. What do do you think are you come out and play. Yeah. Huh? Coming to meet everybody. You got your Dino boots? I like Dino boots. I don't know about that Griz jersey though.
Torgerson (narrating): Connor won't remember this trip, but I hope on a cellular level he'll know the smell of the Bruskis' pasture at spring time, the touch of grass, the sound of meadowlarks and the sight of the pine trees and mud buttes. And I hope to take him to more regenerative ranches in the future. Connor is one generation removed from farming and ranching, so I'll have to be intentional about that wish.
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The Bruski kids are born into agriculture, like me, like Ryan, like Abbey. No matter where they go in life, no one can ever take that away from them. But I have a feeling some, if not all of the Bruski children will find their way back home to live a life in harmony with nature.
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The author Grace Olmstead wrote that "Farmers who work in isolation are likely to estrange their children from the farm because of its grueling and lonely labors. The farmers who are surrounded by community and work with a team of individuals will foster a vision of life that is wholesome and lively for their children.”
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This is what I see Abbey, Ryan, Joe and Sonja actively doing. Working as a team, making time for the family, making ranching fun. That’s what they hope for their kids' future:
Abbey: Ryan started it a lot earlier age than I did, but um, now we're trying to make it a fun thing, not that Yeah. We don't want it to be
Joe: a bad thing. We want it to be fun when we can go work.
Abbey: We want our kids to have good worth, work ethic and learn these things. But there's a lot of fun that can be had too. And it's a really great lifestyle.
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This episode of Reframing Rural was written, reported and produced by me, Megan Torgerson with help from our story editor, Mary Auld, and associate producer Madeline Jorden. Music and audio engineering was by Aaron Spieldenner and Sean Dwyer of Hazy Bay Music with additional music by Skyler Mehal and Chandra Johnson. This season of Reframing Rural is made in collaboration with Winnett ACES, with funding and support from the Plank Stewardship Initiative, World Wildlife Fund, Headwaters Foundation, American Farmland Trust, the Department of Public Transformation and listeners like you. If you know someone who is going through succession planning or who loves a good family agriculture story, please share today’s story with them. To find out more about season four of Reframing Rural, Succession Stories, and past seasons, visit reframingrural.org.

