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EPISODE TWO

My Way or the Highway

When Valier rancher Gene Curry began planning the future of Curry Cattle Company, he approached succession with the same drive that helped him build his operation from a patchwork of leased pastures and foreclosure sales. But when it came time to pass the operation to the next generation, he found himself facing a challenge that demanded something ranch life had never asked of him before: softening his dominant personality and learning to let go. What began as a practical effort to preserve the ranch he’d pieced together over decades became a personal transformation that asked Gene to rethink how he communicated, led and showed love to his family.

EPISODE TWO

Gene Curry and his grandson Clark in 2000. Photo courtesy of the Curry family.

Guests
Gene Curry


Gene Curry is a lifelong rancher from Valier, Montana, who grew up working in his parents' grocery store, then dedicated his career to raising cattle along the Rocky Mountain Front. The former president of the Montana Stockgrowers Association and current chairman of the Montana Department of Livestock, Gene built Curry Cattle Co. from the ground up with the help of his wife Cheryl and their four children. Today, he continues to work on the ranch alongside his son Jeremy, while making time for winter vacations in Arizona.

"The reason I built this operation was to turn it over so that my sons would have a better opportunity to ranch than I had. And then to think that with a couple of missteps on my part, it maybe wouldn't have happened."

GENE CURRY

Reframing Rural is a project of Tree Ring Records, LLC © 2026

These stories are produced and edited on the ancestral lands of the Assiniboine, Bitterroot Salish, Blackfeet, Chippewa Cree, Crow, Dakota, Gros Ventre, Kootenai, Northern Cheyenne, Pend d’Oreille and other Indigenous nations.

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